Reimagining a complex and growing hardware and software business
Moving Brands partnered with Lexmark to support its evolution from a hardware business into a global leader in enterprise software and services.
To support the transformation agenda we worked side by side with Lexmark’s leadership to redefine and articulate the evolved vision of the business and then reorganise how its portfolio of products and services are presented and experienced by people.
This provided solid foundation for us to create and craft a new brand identity designed to signify and express the vision.
To make sure the transition to the new identity was seamless as possible, we worked with internal teams and its agency partners to produce robust toolkits that would meet their priorities when it came to application.