Netflix - creating a moving brand that defined an era of entertainment
Moving Brands partnered with the Global Brand team at Netflix to re-invent and craft their logo. It needed to work more effectively across an ever-broadening portfolio of media. Our logo simplified the overall form and introduced real shadows in motion applications. We removed the drop shadow present in the original form. We also worked with Netflix to concept a variety of branding assets including their sonic logo, brand narrative (strapline), and concept drawings for their N icon.
Our recrafted logo has stood the test of time and help build brand equity – first introduced in 2014 it is now recognised and loved by over 220 million paid subscribers globally and seen by hundreds of millions of people every month.