An elevating brand story
We partnered to define and create a fresh brand story, look and feel that reflects their unique personality and standing, repositioning and elevating them as customer-centric partners for the entire security journey.
Vanta
Defining a new spirit and brand identity for security and compliance pioneers Vanta
Vanta is an automated cloud security and compliance platform that helps businesses scale by proving they are trustworthy stewards of data.
Though first to market, many other players had since entered and claimed similar product benefits. Vanta needed to differentiate itself in an evolving competitive space and re-establish itself as the leader in the category.
We are delighted they have been listed in Fast Company Most Innovative Companies of 2024.
- Brand Strategy
- Brand Identity System
- Brand Assets & Guidelines
- TOV & Messaging
- Motion Design
Ilma the llama takes centre stage
Identifying a genuine warmth, quirkiness and edge to Vanta, we focused on bringing relevance, expression and intent to their existing mascot and put Ilma the llama at the heart of the new brand. To convey Vanta’s vitality and playfulness, we built a more vibrant colour palette and components, while our type choices, a combination of formal sans serif and expressive serif, reflected their voice in the industry.
A standout personality
Ultimately, by clashing the seemingly random and absurd with the corporate world of cloud security, Ilma acts as an appealing and refreshing antidote in a buttoned-up industry. And that self-confidence and personality now set Vanta apart as the most industry-trusted and human-focused security and compliance partner.
‘Vanta was founded with the mission to secure the internet and protect consumer data. On the product side, we do this by building security products that are accessible enough for small, innovative startups but powerful enough to scale with seasoned security orgs. We wanted to create a brand that exhibited this same flexibility and also clearly conveyed Vanta's industry leadership. Moving Brands worked with us to understand our product, personality (expert but with a wink), and vision to create a brand system that is truly unique to Vanta and one that will continue serving us in years to come.’Christina Cacioppo CEO and Co-founder of Vanta